Email marketing is an online spin on email marketing traditionally done through snail mail. In this new age of instant gratification, consumers are inundated with promotional material by the dozens daily, and are far less likely to take the time to respond to an advertisement in the mail. In an effort to capture their attention, marketers send out hundreds, if not thousands, of promotional emails in hopes of enticing the consumer to at least look at the promotional material that they have sent them. For many businesses, this can be quite effective. An occasional email is enough to keep the business in the black, but when sending out hundreds of promotional emails each day, businesses are losing money fast.
Enter affiliate marketing. Affiliate email marketing is simply an email marketing program where you use your website’s traffic and following to promote other businesses products. As an affiliate, you add promotional links to other companies’ products in your email marketing campaign, encouraging subscribers to click on those links and complete an action that helps that company sell more of their products. The more clicks they create, the higher the conversion rate on those products. This process is repeated for as many affiliate links as needed to boost the affiliate marketing conversion rate to a favorable level.
This type of marketing allows marketers to target niches that they know will be of interest to a large number of people who would be potential customers. By choosing the right market to focus on, marketers can generate a massive amount of traffic to their websites. This brings more potential customers to the site, which will increase the likelihood of a sale. However, there are a few differences between traditional email marketing and affiliate email marketing. First, unlike traditional email marketing, marketers do not have to pay to advertise through email. This is because they have already established a relationship with the recipient by offering something of value for free or through their website.
Another difference between an email marketing affiliate program and a regular email marketing campaign is that marketers can email their contacts for free. This is not true when running a regular campaign. However, there are several ways that marketers can build strong relationships and trust with their contacts without paying for advertising in every email that comes to their inbox. As a result, they can encourage purchases from these contacts through both promotions and incentives.
A good example of an affiliate email marketing campaign that provides incentives for the consumer to click on their links is HubSpot. HubSpot’s web page includes the text, image and video of several products that consumers may find interesting. Each time a consumer clicks on one of the links to find out more about a product, HubSpot earns a commission from the product’s manufacturer.
The text and image ads that you see above the fold on many pages of HubSpot have earned the company more than $100 million in revenue. With this much money at stake, it is not surprising that marketers pay extra close attention to the type of advertisements and the graphics that they use when planning an email marketing campaign. Marketers pay special attention to the placement of text ads and images on HubSpot pages. Although many of the ad groups on HubSpot include logos and colors that are very professional, the banners that use red, blue or black as their text ads are also used with a lot of care. This type of attention to detail shows that marketers really do understand the needs of their customers.
When marketers consider which affiliate link they should use for their campaign, they should make sure that they look at all of the options that they have. There are so many different affiliate link programs that it is easy to get lost. For example, marketers may choose to use hubspot’s default banner to promote their links because of the wide variety of banner sizes that they have. Even though the default banners are large and eye-catching, they can be too large for some of the niche websites that they are meant to be promoting.
Marketers should also look at the types of ads that they display on the main page of hubspot. They should only use ads that are appropriate for their page. If they are promoting products and services that are closely related to their own, then they should look for affiliate programs that provide content that is the same or very similar to what they offer. If they are trying to promote highly specialized products or services, then they should look for affiliate programs that specialize in those areas. This will ensure that their email marketing affiliate program produces results for them instead of wasting time and money on campaigns that are not likely to convert.